An own company mission is in fashion. But it only makes sense if companies challenge the implementation in an iterative and structured process.
Company Mission: Talk less, do more
Nothing works today without vision. A company has to be more than a productive operation. It needs a statement, it needs a look that looks focused into the distance. But whoever only thinks about the future forgets to do something in the present.
Think big first – then act structured
Nobody needs to make such prophetic statements as Apple founder Steve Jobs did during his presentations. „Think different“ is the slogan of the empire, but there are many visions placed behind this slogan. The idea to commit the company to a mission has gradually arrived in European companies. The broad field of digitization leads the way. It is like every second company devotes itself in any form to the topic. The digital workplace, digital communication or digitally controlled production. The "paperless manufacturing" is an offshoot in the branch of the digital industry. "Mission 2020 - Paperless Manufacturing" for example is a catchy slogan that also makes a great match for a press release and maybe even find his (temporary) place in the corporate design. The corporate mission includes interdisciplinary work meetings, in which the next steps are discussed and wishes, suggestions and difficulties from the different work areas are recorded. And what happens next most of the time? Silence. The great ideas are often followed by little, because the implementation of a company mission is usually more time-consuming and labor-intensive than expected. Well now, the step from the classic production to a digitally controlled production is a big one. So, what has to be done?
Step-by-Step and with the plan in mind towards into the future
Instead of constantly thinking up from zero up to 100 visions, which are to big anyway, companies are well advised to proceed step by step. Company visions are also subjected to the iterative process. For example, to adapt the production in companies to the digital transformation, the vision of digital manufacturing is needed. But to reach the goal, the vision must be well thought through. What does our production look like if it's digitally supported? And then it goes into detail: Sub-goals must be defined and the phases of the redesign described. This results in detailed work steps, which are recorded in a timetable.
So instead of squinting at the visions of other companies, entrepreneurs should ask themselves how to keep their business competitive and which corporate mission brings the appropriate focus. After this it goes into a structured process of change, in which new technologies, procedures and a new understanding will be implemented.